Welcome to my website

I am a scientist-turned-commercial consultant. You will find information on my background, work experience, and
other interests.

To connect, please reach out to me on Twitter, LinkedIn, or by Email

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About Me

Matharishwan (Matha) Naganbabu, PhD

What experiences does Matha bring to work?

  • Matha has 4 years of experience as a life sciences consultant
  • He has worked on 20+ projects spanning
    • Brand/Launch Strategy
    • Competitive Intelligence
    • Medical Affairs Strategy and Execution
    • New Product Planning/Opportunity Assessment
    • Program/Launch Management
    • Search & Evaluation

Academics

  • Matha has about 10 years of experience in chemical biology research
  • His research experience was focused on drug discovery, and fluorescent probe development in rare diseases, neuroscience and oncology

What does Matha do for fun?

  • Explore different restaurants
  • Travel
  • Help grad students craft their resume
  • Binge-watch shows

Projects

Project Types # Therapeutic Areas Project Details Modality
Search & Evaluation 2
  • Neuroscience
  • Pan-tumor
  • Tissue-selective delivery of oligonucleotide/gene therapies
  • Tumor-activatable biologics
  • ASO/Gene-therapy
  • mAbs
Opportunity Assessment 3
  • Neuroscience: Huntington’s Disease, Essential Tremor
  • Oncology: Prostate Cancer, NMIBC, NSCLC, TNBC
  • GvHD
  • Patient journey analysis
  • Epidemiology-based and Prescription-based revenue forecasts
  • TPP build, unmet need/barrier to entry/trial design and uptake identification through KOL interviews and revenue forecast due diligence for an investment
  • Small molecules
  • Oncolytic Virus
  • mAb
Medical Affairs/HEOR 8
  • Neuroscience – Huntington’s Disease, Major Depressive Disorder, Essential Tremor
  • Non Alcoholic Steatohepatitis
  • Pressure Ulcers
  • Perioperative fluid management
  • Conference strategy
  • Poster, manuscript, conference presentation development
  • Budget Impact Model
  • Small molecules
  • Peptide
  • Medical Devices
Competitive Intelligence 3
  • Oncology: NSCLC, cSCC, BCC, Non- Hodgkins Lymphoma
  • Immunology: Atopic Dermatitis, Hidradenitis Suppurative, Vitiligo, Prurio Nodularis
  • Iron deficiency in CKD patients
  • Conference coverage
  • Landscape mapping
  • Share of Voice analysis at conferences and social media
  • White space identification
  • Competitor strategy predictive analysis
  • Brand planning support
  • Wargaming workshops to develop counter strategies
  • LOE/LCM strategy
  • Dashboard development for leadership reporting
  • Promotional message tracker
  • IO therapy (anti-PD1)
  • Small molecules
Commercial Strategy 3
  • Atopic Dermatitis
  • COVID-19 therapeutics
  • Myasthenia Gravis
  • Distribution strategy
  • Brand planning
  • Launch strategy including organizational build
  • HCP congress strategy
  • Global program management with cross-functional stakeholders and multiple vendors
  • Small molecule
  • mAb
Launch/Project Management 3
  • GvHD
  • Atopic Dermatitis
  • Glioblastoma multiforme
  • Cross-functional launch/program management
  • Dashboard development to track progress
  • Risk/mitigation log to ensure progress
  • Small molecule
  • mAb
Operations 1
  • Women’s Health
  • Build and roadmap for Operational Excellence
  • Organizational restructuring
  • NA